After 30 minutes or so, you reconvene in the food court, but happily swinging a shopping bag with your new purchases.
In your bag: a pair of gorgeous shoes that were $250. You normally would not spend that kind of money on yourself, but they are comfortable, versatile black heels that you can not only wear to that wedding, but also to other events.
In your friend’s bag: a pair of $25 tennis shoes. They aren’t the prettiest in the world, but they will get the job done, and hey, they were on sale!
You both leave the mall feeling like you got a great deal.
So how is it that you spent 10x more on shoes than your friend, but you are still happy?
It’s about value. You both came home after a day of shopping with shoes that were a perfect match to your needs.
My friend, you are not a cheap, ugly pair of tennis shoes. You are a spectacular, gorgeous pair of heels.
You need to stop selling yourself short and start setting your prices to reflect your true value! When I first started, I was charging a random price every time I booked a shoot.
Then, I switched to consistent pricing and immediately started making an average of $600 per shoot, a far cry from my previous average of just $200!Today… I average $3,000 per shoot, and my business brings in 6-figures annually.
I never dreamed it was possible… but with the right pricing and packages, this is 100% possible for every portrait photographer out there.
It does not matter how experienced you are. It does not matter how if you live in a lower-income or rural area. It does not even matter if you have your own studio or not!
If you follow along with my plan, you’re going to be able to put together a price sheet with packages that your clients can’t wait to buy…
AND… here’s the best part…
...as your business grows, you’re going to be able to consistently raise your prices without having to worry about finding clients.